E X P E R I E N C E
Mar 2020 - May 2020
Novalash - Houston, Texas
Creative Art Director - Marketing
Directed and managed designers, created front-end user experiences for web product development. Created motion graphic visual post for campaigns and audience engagement. Ensured that all visual representation were consistent and cohesive, improved brand appearance for out going visual communications. Made digital stickers and icons for social media imagery to engage the targeted audience. Measured and tracked initiatives, and developed organic social media strategies in order to support influencers and brand users. Provided content to create for social media engagement.
Apr 2018 - Feb 2020
Discover Global Network - PULSE - Houston, Texas
Senior Creative Design Specialist
Created dynamic visual presentations in Microsoft for webinars, training and high level initiatives. Produce digital info-graphics and brand icons, provided interactive templates and assets for digital platforms for stake holders. Developed emails, bulletins and e-newsletters for internal and external campaigns. Maintain and manage brand standards for production and product designing for all print and digital asset, Conceptualize and developed interactive graphics and assets for stakeholder enablement and capabilities. Support Marketing team stake holders with design visuals for presentations with work flows process, assisted with vendor sourcing and licensing for creative support and assets.
Oct 2017 - Mar 2018
Hearst - Houston Chronicle - Houston, Texas
Senior Creative Design Specialist
Conceptualized and developed Campaigns for promoting digital and printed promotional ads, Developed templates for ongoing digital emails and e-newsletters, Formatted and designed digital banners for social media and web interface.Produced Motion Graphic videos and promotional graphics for cooperate events and dinners. Designed and layer out marketing ads for on going promotions.
Oct 2016 - Jan 2017
Spotlight Creative - Cypress, Texas
Intern Graphic and Web Designer
Created innovative designs for marketing and advertising initiatives. Produced digital designs for media ready use in print and web applications.
Mar 2015 - May 2017
CPS - ELK Charity, Houston, Texas
Graphic and Web Designer
Developed marketing pieces and promotional items (logos, flyers, posters) for company's event. Managed all graphics for branding and visual elements. Created appropriate content for printed material and event signage.
2013 - 2014
Pictorial History Book, Belleville, Texas
Publication Designer (Freelance)
Worked with client to create a desired layouts for a historical publication. This process was filled with digital repairs and color-correction on seventy five old and damaged photographs. Re-creating and, restoring a historical library that was then presented in a book that was published and printed.
2012 - 2013
For All Occasions, Houston, Texas
Floral Accessory Designer
Collaborated with the creative team and provide Houston’s top interior designers with floral designs and accessories for events and shows.
2007 - 2009
Laura Ashley, London, United Kingdom
Assisted clients with decor samples and coordinated accessories for interior room designs. Organized visual displays for store merchandising.
1998 - 2003
Creative Weddings & Parties, Trinidad
Entrepreneur - Head Event Designer
Managed contracts with outside vendors based on client’s need. Designed creative and sophisticated plans in line with client’s varying needs, timelines and budgets this included elaborated visuals for weddings and parties. Worked on both private and corporate events providing keepsakes, bridal florals, center decor and event backdrops and furniture set up.
1997 - 1998
FCB Design Agency, (Hernandez) Trinidad
Sketched layout ideas for product ads, did drawings and illustrations for accounts like Nestle. Produced material and comps for various advertising campaigns. Developed colors, imagery, typography for building the Nestle brand standards.
1996 - 1997
Trinidad Guardian News Paper - Trinidad
Jr. Graphic and Digital Designer
Editorial design on the printed, Trinidad Guardian News Paper Weekly TV guide, worked on all layouts and providing original illustrations, and photo manipulated designs to create the visual story with the article.