Cuppa tea publication of the good, the bad and the ugly of tea packaging. The pictures show the die-cut ‘T’ cover and the content page.
Spread from the Cuppa tea publication showing the pages on brewing culture of tea.
Spread from the Cuppa tea publication showing the section pages for ‘Brilliant packaging’.
CUPPA TEA PUBLICATION
The Brits are well know for their passion for tea and I was thrilled to explore and research this book about the British culture. This publication was designed to present the reader with, the good, the bad and the ugly of British tea packaging. Using the corky British language, I replaced the good, the bad and the ugly to Brilliant! Rubbish! and Beastly! I also had some fun with the photos pages, layering different images and making sure each picture page had a tea cup in it. Using black and white photography and color blocking red and blue in the book gave a very modern cultural feel.